Fetch Pet Insurance
visual design, emails, web design, design system, rebranding
![[4.30.23]_Mother's Day_Version B.png](https://images.squarespace-cdn.com/content/v1/5f19f06514bc990e9a932905/d5a6910b-fe2c-4df9-941c-bb4b4ecf1527/%5B4.30.23%5D_Mother%27s+Day_Version+B.png)
![[PROJECT CODE] Day [XX] – [Audience].png](https://images.squarespace-cdn.com/content/v1/5f19f06514bc990e9a932905/3b5d86b3-4f20-4135-a610-9fba4b022fb8/%5BPROJECT+CODE%5D+Day+%5BXX%5D+%E2%80%93+%5BAudience%5D.png)
![[PROJECT CODE] Day [XX] – [Audience]-1.png](https://images.squarespace-cdn.com/content/v1/5f19f06514bc990e9a932905/dcb75801-2ddc-4296-a6ef-37d003ab01f8/%5BPROJECT+CODE%5D+Day+%5BXX%5D+%E2%80%93+%5BAudience%5D-1.png)
Design system construction
In June 2023, the visual design team started building a design system for the Fetch Pet Insurance rebrand.
I am responsible for setting email standards that comply with our evolving brand and development constraints.
I’m also responsible for building and updating email components. Email component updates are recorded in a Google spreadsheet, which is shared bi-weekly with the wider visual design team.
