Meta
branding, art direction, product marketing
Novi was a product under construction under Meta; making money move without fees. As a brand designer, I was responsible for overlooking marketing assets, making sure product and brand were communicated effectively for its go-to-market campaigns.
WhatsApp + Messenger
In addition to the standalone app, Novi was soon to be integrated with WhatsApp and Messenger.
Creative director: Francesca Greggs
Art director: Kristie Cordon
Animation: Oddfellows
Creative director: Francesca Greggs
Art directors: Kristie Cordon, Anna Schultz
Animation: The Furrow